What's the Point of Fashion Week?
New York’s Fall Fashion Week is winding down, but this year it included 97 runway shows and attracted an estimated 100,000 visitors to its new Lincoln Center home. Some say the event has become...
View ArticleJohn Colapinto on the business of naming
This week in the magazine, John Colapinto writes about the art and science of brand names, and Lexicon Branding, the company behind names such as BlackBerry, PowerBook, and Swiffer. Here Blake Eskin...
View ArticleJohn Colapinto on the business of naming
This week in the magazine, John Colapinto writes about the art and science of brand names, and Lexicon Branding, the company behind names such as BlackBerry, PowerBook, and Swiffer. Here Blake Eskin...
View ArticleHow Would You Brand 21st-Century Teachers?
WNYC's "Studio 360" solicited feedback from teachers on how to brand a new era in the classroom.The imagery of chalkboards, apples and A B C's has long been dumped on teachers — to the chagrin of many...
View ArticleThe Mobile Marketing Revolution
Jed Alpert, founder and CEO of Mobile Commons, talks about his new book: The Mobile Marketing Revolution : How Your Brand Can Have a One-To-One Conversation with Everyone.→ Texting Project: Text LIVE...
View ArticleOlympic Athletes Protest Social Media Restrictions
Several U.S. athletes are protesting the strict rules that limit what they can post on social media sites during the Olympics. They're using twitter to speak up about it, using the hashtags #Rule40 and...
View ArticleThe Artful Branding of Mitt Romney
It’s simple, but true. We vote for people we like. And that could be a big problem for Mitt Romney.The Washington Post reports that he trails President Obama by 39 points in the all-important...
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Why Do Car Makers Like Musical Names?
The world's automakers are showing off their sleekest, most advanced vehicles at the Frankfurt Motor Show in Germany this week. While hybrids and high-tech concepts dominate the news headlines, a...
View ArticleLittle Orchestra Society Turns to Audiences to Select a New Name
The Little Orchestra Society is looking to rename itself and is asking its audiences for their input.The New York orchestra, founded in 1947, currently presents a series of concerts at the Kaye...
View ArticleCollegiate Chorale Plans to Change Its Name
The Collegiate Chorale, a 175-voice chorus founded in New York City in 1941, plans to change its name, according to a source close to the organization.Say goodbye to Collegiate Chorale and hello to...
View ArticleJohn Colapinto on the business of naming
This week in the magazine, John Colapinto writes about the art and science of brand names, and Lexicon Branding, the company behind names such as BlackBerry, PowerBook, and Swiffer. Here Blake Eskin...
View ArticleClik here to view.
BMW Says New 5-Series Looks Like a 'Music Conductor in a Tuxedo'
Musical names have long been used by automakers to suggest a sense of elegance or class. As one branding expert told us in 2013, lyrical names like the Hyundai Sonata, Honda Prelude or Kia Cadenza...
View ArticleWould You Buy Wine Based on the Label?
Can a great label convince you to buy a wine you've never heard of? Corey Miller, founder and CEO of Barrel + Ink, a company that pairs small winemakers with graphic designers, Andre Mack, owner of...
View ArticleObama in Cuba, Political Glamour, Mega Memories
Coming up on today's show:President Obama is making a historic visit to Cuba. It’s been almost 90 years since the last American president visited the island nation. Ray Suarez, host of Al Jazeera...
View ArticleWhy is Trump Winning? He's Selling Glamour – Not Policy
Click the 'Listen' button above to hear the full interview.Despite all the negativity and mudslinging, Donald Trump's campaign message is ultimately one of vague optimism."We are going to start winning...
View ArticleWhat Drives Corporate Activism? (Surprise! It’s Money)
Why - and when - do corporations care about gay rights?Susan McPherson, a corporate responsibility expert and founder and CEO of McPherson Strategies, a communications consultancy firm focusing on the...
View ArticleA Tech Reporter Joined HubSpot and Got a Crash Course in Start-Up Culture
After being told at age 50 that his job at Newsweek no longer existed,Dan Lyons, writer and current co-producer for the HBO Series “Silicon Valley,” decided to join the Boston-based startup, HubSpot....
View ArticleWhy the Secret to Innovation is in the Details
Branding expert Martin Lindstrom has advised the world's top companies on their branding strategies, from Coca Cola to Nestle. In his latest book, Small Data: The Tiny Clues the Uncover Huge Trends he...
View ArticleThe Secret to Innovation is in the Details
This is a rebroadcast of an interview that originally aired on May 31, 2016. Branding expert Martin Lindstrom has advised the world's top companies on their branding strategies, from Coca Cola to...
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The Man Behind the Brand
There’s a tiny museum in New York that’s easy to pass by unless you know it’s there. Located in Lower Manhattan, Mmuseumm is just large enough for you and your four closest friends to visit — because...
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